This webpage contains all the most up-to-date data, insights, and tendencies you'll need to assist you to understand how folks in Hong Kong use digital gadgets and products and services in 2024.

Observe: over the past calendar year, we’ve designed some critical changes to how we determine social websites person figures, as well as data sources that we use to inform these calculations have also designed considerable and huge-ranging revisions for their printed figures throughout that period of time.

However, as we noted during the Facebook part earlier mentioned, variations during the audience reach figures published in Meta’s ad planning equipment never essentially correlate with In general changes in its platforms’ active person bases.

Even so, Meta has manufactured critical improvements to the best way its promotion means report viewers access data in excess of latest months – like generating major revisions to its base viewers data for Facebook – And so the figures shown below may not be directly similar with figures posted in our preceding reports.

Get data For each and every country in the world: take a look at our online library to browse all of our experiences, including the most up-to-date digital data For each and every place on this planet, and more than ten years of historic figures, trends, and insights.

▶ On the lookout for far more Twitter stats? Just click here to discover our in-depth Twitter data For each country on the globe.

Check with sights on predicted improvements in quantity of organization/output, quantity of folks engaged and costs for the approaching quarter as as opposed with The present quarter.

It’s crucial that you pressure that these promotion reach figures don't necessarily signify the exact same issue as regular monthly active user figures nevertheless, and there may be meaningful variations between the dimensions of YouTube’s advert viewers and its complete Energetic person base.

Hong Kong is taking the pliability options for periodicity and timeliness. The indices are disseminated with a quarterly basis within three months of the end on the reference quarter.

Even so, it’s imperative that you anxiety that these promoting get to figures tend not to stand for regular Lively consumer figures, and there might be meaningful variations in between data hk baru the size of Snapchat’s ad audience and its complete active person foundation.

These headline stats give an incredible overview on the “point out of digital” in Hong Kong, but in an effort to make sense of how digital tendencies and behaviours are evolving, we need to dig deeper into your data.

The corporate’s often revised figures suggest that Instagram’s advertisement arrive at in Hong Kong was akin to forty nine.four p.c of the total populace Initially from the yr.

Notice: Meta’s advertising and marketing methods only publish audience gender data for “woman” and “male” users.

Being a result, our most recent determine for social media marketing use may possibly look like rather various to your values that we published in earlier years.